ABOUT US
The story is a familiar and painful one for far too many families - families who want to continue living the American Dream by moving up and moving in ...but... they can’t because of an inability to sell their existing home. For those who are faced with this frustrating reality, the dream has been put on hold – seemingly indefinitely.
Fortunately for some of those discouraged homeowners, there is a way out. A company who understands homeowners' frustration and disappointment has emerged with a business model that applies creative solutions to the challenge of stagnant home sales. Forte Group, a Birmingham, Michigan-based firm, partners with builders, realtors and sellers who have potential customers who are "handcuffed" to their homes. Forte Group is purchasing existing homes at a competitive market price.
The concept is simple and straightforward but the implications are profound. By bringing together homebuyers, realtors and residential builders, Forte Group is empowering consumers and proactively helping Michigan's economy, one household at a time. The firm's innovative program enables homeowners who have been forced to put their plans on hold, to take back control of their future.
When Chris Forte founded Forte Group in 2006, he envisioned a company that would apply and expand upon the industry knowledge and expertise he had acquired over the past 15 years. His experience as a real estate professional and his familiarity with Michigan's residential marketplace convinced him that there was an opportunity to build an innovative financial product to address Michigan’s lethargic housing market. Thus, the We Buy Your House program was born. The program offers a competitive market-based price for an existing home and relieves homeowners of the burden and stress of selling it.
Forte Group's program was originally founded on strong partnerships with residential homebuilders and since then, has naturally evolved into realtor and for sale by owner partnerships. For both builders and realtors, one of the foremost obstacles to establish and maintain marketplace momentum is a customers' ability to sell their existing home. While the firm engages in single-transactions on a routine basis, many builders and realtors have formalized partnerships with Forte Group and are marketing the program heavily.
Forte Group's success was built on its flexible, accommodating operational approach, a commitment to strong relationships and extraordinary customer service. Forte’s vision and passion for real estate proves that opportunities and solutions do exist even in the most challenging economic environment.
Although the prognosis for the Michigan economy is ever changing, one thing remains certain, there will always be room for a real estate product that provides added flexibility and an expanded range of residential financing options. While every set of circumstances is unique — and the Forte Group model is certainly not for everyone — making a lifestyle change is a decision that should be in the hands of the homeowner. Fortunately for many, Forte Group's innovative new service model does exactly that.